Induna, the IndunAI robot: a white android with blue lights, standing on the left with her hand held out. The hologram rising from her open hand is this website.
Your AI Receptionist. Available 24/7.
Your favourite AI employee answers, books and invoices while you do the actual work.
Our AI so far
- Booked by our AI
- R245,880
- Chats answered
- 3,204
- Customer messages
- 14,422
- Appointments booked
- 365
- Chats after hours
- 1,774
- Booked after hours
- R125,140
- Ad leads answered
- 1,267
- Booked from ads
- 107
- Reminders sent
- 317
- Forms returned
- 168
- AI Agents
- Solutions
- Integrations
- Live Demo
- Pricing
- Guides
- Contact: WhatsApp +27 76 786 4417
- Email: angus@indunai.co.za
Hosted in Johannesburg, South Africa
What it does
One assistant. The whole front office.
Built for how South Africans actually talk: WhatsApp first.
Answers on WhatsApp, 24/7
Customers message your number like they'd message anyone: text or voice notes. It replies instantly, at 21:30, on Sunday, while you're under a sink.
Speaks their language
English, Afrikaans, isiZulu, isiXhosa. It replies in whatever language the customer uses, and switches the moment they do.
Books real appointments
Every time it offers a slot, the server has already checked your actual calendar. Bookings only ever come from genuinely free times. The AI can't invent one.
Dispatches your team by real distance
Each staff member has their own calendar. A new job goes to whoever is already working nearby that day, measured by geocoded distance, not guesswork.
Sends your invoices
Finished bookings become invoices automatically: your logo, your prices, your banking details. Auto-send them, or approve each day's batch with one click.
Sells from your stock system
For wholesalers on ERPNext: trade customers check stock and prices, ask for samples, hold stock, get quotes and order on WhatsApp, straight into your ERP. The ERP sales agent
Reminders & review requests
Customers get reminded before their appointment and asked for a Google review after, on the channel they booked with.
A monthly value report
Conversations handled, bookings made after hours, reminders sent, quotes raised: what your assistant did for you, in one email every month.
Knows when to hand over
Complaints, refunds, contract prices: you choose the topics it must never answer, and it brings a human in. You can take over any chat at any time.
It answers Facebook Messenger and Instagram direct messages too, once your Page is connected. It does not answer ordinary phone calls. AI voice agent (coming soon)
The architecture, in one sentence
The model proposes. The server verifies.
This is the reason an IndunAI agent can be trusted with a diary and a payment. The AI never decides whether a slot is free, whether a payment cleared, or who owns a booking. It asks. The server reads the record, checks the rule, and either does the thing or refuses. If the two ever disagree, the server wins.
It decides
On rules you set, not on the model's mood. Is this lead worth your team's hour? Does this job need a deposit? Is this question one a person must answer? The agent gathers, the server decides, and the answer is the same every time.
It acts
It writes into a real diary, generates a branded PDF, sends a payment link, moves a card in your CRM, alerts a human. Every one of those is a thing that happened, not a promise that somebody will do it in the morning.
It hands over
The hard ones go to a person, with the whole conversation attached, and your team gets the alert. An agent that never escalates is not confident, it is guessing in front of your customer.
AI agents for business
We will build the AI agent your business needs, to do what you need it to do.
A custom agent runs on the Managed plan: R4 995 a month including VAT, month to month, with setup included, 2,000 conversations a month and build items within reason, set up around the way your business works, with no per-seat ladder.
What we will not build.
- No general purpose assistants on WhatsApp
- No medical, legal or financial advice
- Nothing that pretends to be a human
- No promise the server cannot verify
Tell us what it has to doangus@indunai.co.zaCustom AI agents
The name
Why “Induna”?
In Zulu tradition, the induna is the chief’s trusted right hand, the organiser who receives every visitor, hears every request, and makes sure each one is handled, so the chief is free to lead.
That’s exactly what IndunAI is for your business: it greets every customer, answers in their language, books the work, sends the right person, and follows up, while you get on with running the show. A trusted induna, reimagined for the AI age.
For your trade
Who it is for.
South African small businesses that take bookings or jobs: medical and dental practices, salons and clinics, plumbers, electricians and other trades.
Trades
- PlumbersBurst geyser at 21:47? IndunAI answers on WhatsApp, books the job into a real diary, sends the plumber already in the area and emails the invoice.
- ElectriciansNo power and the DB board keeps tripping? IndunAI answers your WhatsApp 24/7, books the job, sends the electrician already nearby, then invoices.
- Garden servicesIndunAI answers your garden service's WhatsApp 24/7 — books jobs into a real diary, sends the team already in that area, nudges monthly regulars and invoices after the job.
By appointment
- Salons & beautyIndunAI books salon and spa appointments on WhatsApp 24/7: a diary per stylist or therapist, treatment times, reminders that cut no-shows, rebooking nudges.
- Medical practicesIndunAI Medical answers your patients on WhatsApp and your website, books them into your diary and sends reminders.
- GP practicesWhatsApp bookings, new-patient forms, prescription-ready messages and reminders, built with a working GP practice.
- DentistsCheck-up and hygiene bookings, reminders on WhatsApp, and toothache emergencies handed to a person.
- PhysiotherapistsSession bookings and rebookings, medical aid questions and reminders on WhatsApp.
- Aesthetic clinicsTreatment enquiries, before-and-after photos, consultations and deposits on WhatsApp.
Offices and shops
- Estate agentsBuyer and tenant enquiries answered on WhatsApp, qualified with your questions and booked for viewings in each agent's own calendar.
- Professional servicesAI intake for professional firms: new-client enquiries answered on WhatsApp, qualified with your questions and booked as consultations.
- Online storesShow your Shopify products as a WhatsApp carousel, answer product questions and link each one to its page on your store.
Everyone else
- Any small businessA WhatsApp assistant that answers, books and invoices for a fixed monthly price, without hiring or new software.
- Wholesalers on ERPNextTrade customers check stock and prices, request samples, hold stock, get quotes and order on WhatsApp.
- Practice management softwarePatient files, clinical notes, ICD-10 and tariff coded accounts and debtors, with an AI receptionist on WhatsApp in front.
What we connect
AI integration into the systems you already run.
The model writes the words. Our server does the reading and writing in those systems, and checks each step before it happens.
- WhatsAppCloud API, on your own number
- CalendarsGoogle Calendar, CalDAV, GoHighLevel
- CRMGoHighLevel
- EmailYour own mailbox
- PaymentsPayFast, into your own account
- Your website and formsA chat bubble from one line of code
- Messenger and InstagramOnce your Page is connected
- A Shopify catalogueOff until it is set up for you
- ERPNextFor wholesalers
The WhatsApp Business Platform (Cloud API) on your own number, connected in Meta's own window. It can run alongside the WhatsApp Business app on your phone, one assistant can answer on several numbers, and messages outside WhatsApp's 24-hour window go as templates Meta has approved.
Calendars
Google Calendar, a CalDAV calendar such as iCloud, Nextcloud or Fastmail, or GoHighLevel's own calendars. Busy times are read before a time is offered and the booking is written when it is made, per staff member where each keeps a diary.
Outlook and Microsoft 365 are the exception: they do not support CalDAV, so they cannot be connected this way.
CRM
GoHighLevel: contacts, notes, pipeline cards and stages, tags, appointments and, if you want it, the conversation itself. It is the only CRM IndunAI connects to today.
Your own mailbox, over IMAP and SMTP. It answers customers who email you and sends reminders, invoices and review requests from your address, or it can send only. It ignores machine-generated mail, and a From header is not taken as proof of who sent it.
Payments
PayFast, into your own merchant account: payment links on invoices and deposits, believed only once PayFast itself confirms the notification. Without PayFast, the invoice carries your banking details, with its own number as the reference.
Your website and forms
A chat bubble from one line of code, a quote form that feeds the assistant directly, and forms the assistant hosts itself, sent as a link and filed as a PDF against the booking.
Facebook Messenger and Instagram
It answers Facebook Messenger and Instagram direct messages too, once your Page is connected. It does not answer ordinary phone calls.
A Shopify catalogue
A Shopify store's public catalogue, read so the assistant recommends real products, with the price and the link written by the server, shown on WhatsApp as a product carousel. Available, and off until it is set up for you.
ERPNext
For wholesalers on ERPNext: trade customers check stock and prices, ask for samples, hold stock, get quotes and order on WhatsApp, straight into your ERP.
Live demo
Ask it about a burst geyser and see what it does.
The live demo is a real assistant on a real diary. No sign-up needed to try it.
Your live chatPick a trade, then talk to the assistant like a customer would.
The public demos at /demo and /medical are the real product: the real model, prompt and tools, booking into a real diary the server checks, in an isolated workspace per visitor.
The medical versionBook a demo
21:47 on a Tuesday. Geyser burst. Booked by 21:49.Watch it book a jobReal prompt, real booking engine, real diary, on a throwaway database that is deleted within a few hours. No message, booking or detail you type here reaches a real business, a real calendar or a real phone. Every business, person and address in this demo is invented. Any resemblance to a real person or address is coincidental.
Live chat
The diary
Watch it book a job
21:47 on a Tuesday. Geyser burst. Booked by 21:49.
Mabaso Plumbing online, replies instantly
- My geyser burst!! Can someone come out today? 🙏
- Eish, sorry! I can have someone there today at 14:30 or 16:00, which suits you?
- 14:30 please
- Perfect. Can I grab your name, address and best contact number for Sipho?
- Pete Naidoo
12 Palm Rd, Umhlanga
083 555 0199 - Booked ✅ Sipho will be at 12 Palm Rd today at 14:30.📅 Geyser replacement in the diary
A real conversation shape, end to end: the customer messages after hours, gets offered genuinely free slots, and the job lands in the diary, with the details captured for the invoice.
Pricing
Less than a day of a receptionist's salary. Per month.
-
Up to 300 conversations a month
R1 450 / month
+ R2 500 once-off setup
What's included with up to 300 conversations a month -
300 to 500 conversations a month
R2 250 / month
+ R2 500 once-off setup
What's included with 300 to 500 conversations a month -
Managed: fully looked after for you
R4 995 / month
Setup included, no once-off fee
What's included with the Managed plan
All prices include VAT. The R2 500 setup on the first two plans is a once-off: we connect and configure the assistant as it is, with no build items on top. Software that does something IndunAI does not do at all is priced per project. Cancel anytime, no long contracts. Meta's WhatsApp message fees are Meta's, and separate.
Up to 300 conversations a month
R1 450 / month
+ R2 500 once-off setup
- Everything: 24/7 answering, bookings, dispatch, invoicing, reminders, review requests
- The assistant as it is, connected and configured for you (that is the setup fee)
- AI usage included: up to 300 customer conversations a month
- Month to month, cancel anytime
All prices include VAT. Meta's WhatsApp message fees are Meta's, and separate.
300 to 500 conversations a month
R2 250 / month
+ R2 500 once-off setup
- Everything in the plan before it
- The assistant as it is, connected and configured for you (that is the setup fee)
- AI usage included: 300 to 500 customer conversations a month
- Month to month, cancel anytime
All prices include VAT. Meta's WhatsApp message fees are Meta's, and separate.
Managed: fully looked after for you
R4 995 / month
Setup included, no once-off fee
- 2,000 customer conversations a month included
- Any build item you ask for, within reason
- We maintain your configuration for you
- We connect your communication channels and keep them connected
- Any issue that comes up is ours to sort out
All prices include VAT. Meta's WhatsApp message fees are Meta's, and separate.
Guides and every page
Read up. Every page on the site.
Plain-English guides on AI, WhatsApp, POPIA and booking, and every page about what IndunAI does.
Guides
- All the guidesPlain-English guides on AI receptionists, WhatsApp costs, POPIA and booking, written by the team that runs the software.
- What is conversational AI?Conversational AI explained for South African businesses: how it differs from a menu bot, where it fails, and what it costs.
- AI agent vs chatbotWhat makes an AI agent different from a chatbot, what 'agentic AI' means in practice, and when a small business needs one.
- Workflow automation for small businessesWhat to automate first in a South African small business, which tools do what, and where AI adds something a workflow tool cannot.
- Business process automation vs AI automationBusiness process automation and AI automation compared: what each is good for, and where a small business should start.
- Practice software vs an AI receptionistWhat your practice management software does, what an AI receptionist does, and how they work side by side in a South African practice.
- WhatsApp Business API costs in SAWhat WhatsApp Business API costs a South African business, what changes on 1 October 2026, and how to work out your own monthly number.
- What a receptionist costs in SAWhat a full-time receptionist really costs in South Africa: the salary ranges, UIF, leave and the desk, compared fairly with an AI receptionist from R1 450 a month.
- How to choose an AI receptionistHow to choose an AI receptionist in South Africa: the six questions that separate the options, IndunAI's own numbers published and dated, and where we lose.
- Missed calls while you workFor plumbers, electricians and garden services: enquiries answered on WhatsApp while your hands are full, the callout booked.
- Cutting no-showsWhat a no-show costs a chair or a sitting, and the levers that cut them: WhatsApp reminders, deposits where you set them, and answers in the same minute.
- Can an AI book without double booking?Two customers tap the same 10:00 one second apart.
- POPIA and AI chatbotsStraight answers: is ChatGPT POPIA compliant for your business, what consent a chatbot needs, section 72 and offshore data, retention, deletion and RICA.
- Meta's WhatsApp AI agentMeta Business Agent puts an AI inside WhatsApp.
What it does
- AI agentsAI agents that do real work: bookings, CRM filing, forms and follow-ups on WhatsApp and web.
- AI receptionistAn AI receptionist that answers your WhatsApp and website 24/7, books real appointments and sends reminders and invoices.
- AI receptionist pricingAI receptionist prices in rands, VAT included: R1 450 a month for up to 300 conversations, R2 250 for 300 to 500, R2 500 setup, or managed at R4 995.
- WhatsApp AI chatbotAn AI chatbot on your own WhatsApp Business number that answers 24/7, books appointments and hands over to your team.
- WhatsApp automationAutomate WhatsApp for your business: reminders, follow-ups, confirmations and lead replies on the WhatsApp Business API, with approved templates and your CRM.
- AI appointment bookingCustomers book on WhatsApp or your website, straight into your real calendar, with reminders and no double bookings.
- Booking system with AIA booking system that also answers your WhatsApp: the AI agent replies, offers real free times and books them into your diary, day or night.
- The business platformBookings, diary, customers, invoices, payment links and WhatsApp promotions in one dashboard, with an AI agent that answers and books 24/7.
- Business platform pricingIndunAI business platform prices, VAT included: R1 450 a month up to 300 conversations, R2 250 for 300 to 500, R2 500 setup, managed R4 995.
- The AI business assistantAsk your dashboard for today's diary, who owes you or the next free time, or tell it to move a booking or send an invoice.
- An AI assistant for your businessA business AI assistant that runs your front office: answers customers, books, quotes, invoices and takes your own instructions by WhatsApp.
- AI chatbot for your websiteAI chatbots for SA businesses on WhatsApp, your website and email, trained on your business and able to book, quote and hand over.
- AI customer serviceAI customer service that answers on WhatsApp, web and email 24/7, from your own knowledge and prices, and hands hard cases to your team with the context.
- AI sales agentAn AI sales agent that answers new leads in seconds, qualifies them with your questions, books the call and follows up, filing everything in your CRM.
- ERP sales agentAn AI sales agent for wholesalers on ERPNext: trade customers check stock and prices, request samples, hold stock, get quotes and order on WhatsApp.
- Facebook and Instagram AI chatbotAn AI chatbot that answers your Facebook Page messages and Instagram DMs in seconds, from your own facts, prices and diary.
- AI voice agentIndunAI's AI voice agent is coming: it will answer WhatsApp calls, book and answer questions, and say it is an AI first.
- AI automationAI automation for South African SMEs: enquiries answered, bookings made, quotes and invoices sent, follow-ups done.
- AI for manufacturersAI automation for South African manufacturers: stock and parts, orders and dispatch, admin and dealer questions on WhatsApp, read from your ERPNext or SAP.
- AI integrationConnect ChatGPT, Claude or OpenAI models to your calendar, WhatsApp, GoHighLevel CRM and payments, with the checks a live business needs.
- Custom AI developmentCustom AI development in South Africa: conversational agents, LLM knowledge-base assistants and integrations.
- AI consultingPractical AI consulting for South African businesses: where AI will save time, what it will cost, and then we implement it.
Medical and clinics
- IndunAI MedicalIndunAI Medical answers your patients on WhatsApp and your website, books them into your diary and sends reminders.
- AI for medical practicesWhat AI can safely do for a South African practice: answer patients on WhatsApp, book into your diary, send reminders and forms.
- Appointment booking for doctorsPatients book, move and cancel on WhatsApp, straight into your practice diary, with reminders and new-patient forms.
- WhatsApp AI for doctorsA WhatsApp chatbot for your medical practice that tells patients it is an AI, books appointments, sends forms and never gives medical advice.
- POPIA and AI in a practiceHealth data is special personal information under POPIA.
- GP practicesAn AI receptionist for general practitioners: WhatsApp bookings, new-patient forms, prescription-ready messages and reminders, built with a working GP practice.
- DentistsAn AI receptionist for dental practices: check-up and hygiene bookings, reminders on WhatsApp, and toothache emergencies handed to a person.
- PhysiotherapistsAn AI receptionist for physio practices: session bookings and rebookings, medical aid questions and reminders on WhatsApp.
- Aesthetic clinicsAn AI receptionist for aesthetic clinics: treatment enquiries, before-and-after photos, consultations and deposits on WhatsApp.
- Practice management softwarePatient files, clinical notes, ICD-10 and tariff coded accounts and debtors, with an AI receptionist on WhatsApp in front.
- Practice software for doctorsConsultation notes with vitals and ICD-10, scripts and sick notes, accounts with your HPCSA and practice numbers, and a WhatsApp front desk.
- Practice software for dentistsPatient files, treatment notes with photos and X-ray images, accounts with your own dental tariff codes, debtors, and a WhatsApp front desk for SA dentists.
- Medical billingCoded medical accounts with ICD-10, tariff and NAPPI on every line, patient accounts paid in parts, and a debtors list split by scheme and patient.
- Clinical notesConsultation notes with vitals, ICD-10 and results attached, signed and never silently changed, every open recorded, and never read by the AI.
- Aesthetic clinic softwareAesthetic clinic software: treatment enquiries on WhatsApp, consent forms, patch tests, face charts, deposits and stock, with an AI agent that books.
Trades and businesses
- PlumbersBurst geyser at 21:47?
- ElectriciansNo power and the DB board keeps tripping?
- Garden servicesIndunAI answers your garden service's WhatsApp 24/7 — books jobs into a real diary, sends the team already in that area, nudges monthly regulars and invoices after the job.
- Salons and spasIndunAI books salon and spa appointments on WhatsApp 24/7: a diary per stylist or therapist, treatment times, reminders that cut no-shows, rebooking nudges.
- Salon and spa softwareSalon and spa software: diary per stylist, client profiles, checkout with tips, stock and promotions, plus an AI agent that books on WhatsApp.
- Small businessesAI for South African small businesses: a WhatsApp assistant that answers, books and invoices for a fixed monthly price, without hiring or new software.
- Professional servicesAI intake for professional firms: new-client enquiries answered on WhatsApp, qualified with your questions and booked as consultations.
- Estate agentsBuyer and tenant enquiries answered on WhatsApp, qualified with your questions and booked for viewings in each agent's own calendar.
- Online storesShow your Shopify products as a WhatsApp carousel, answer product questions and link each one to its page on your store.
About IndunAI
- A South African AI companyIndunAI is a South African AI company: AI receptionists on WhatsApp and web, and custom AI agents.
- DurbanIndunAI is built in Durban: AI receptionists, WhatsApp AI and custom AI agents for KZN businesses, with in-person meetings in Durban.
- Cape TownAI receptionists, WhatsApp AI and custom AI agents for Cape Town businesses.
Talk to us
Built in Durban, by the person you speak to.
- WhatsApp+27 76 786 4417
- Book a demoOn WhatsApp
- Emailangus@indunai.co.za
- Custom agent briefTell us what it has to doangus@indunai.co.za
Our AI so far
- Booked by our AI
- R245,880
- Chats answered
- 3,204
- Customer messages
- 14,422
- Appointments booked
- 365
- Chats after hours
- 1,774
- Booked after hours
- R125,140
- Ad leads answered
- 1,267
- Booked from ads
- 107
- Reminders sent
- 317
- Forms returned
- 168
Durban, South Africa. Privacy policy · Terms of service · PAIA manual
How it works
Set up around your business. No website required.
Book a demo
Message us on WhatsApp and we show you the assistant on your own questions: what your customers ask, how it books them, and what you see on your side.
We set it up around your business
Your own private IndunAI, on its own instance. Your services, prices and hours are drafted from your price list or website for you to check before anything is saved, and durations, areas, staff and tone stay yours to edit in the dashboard.
Connect WhatsApp and your calendar
The calendar you connect yourself in the dashboard: Google Calendar, or any calendar that speaks CalDAV, which is most of them. Outlook and Microsoft 365 are the exception: they do not support CalDAV, so they cannot be connected this way. The WhatsApp number connects itself: tap Connect with WhatsApp in the dashboard and Meta's own window walks you through it. Bring your number or take a new one, about two minutes.
Ask Induna
IndunAI's own assistant